Shai Idelson

I’m an experience planner with Critical Mass. My job is to help companies make people happy in the name of capitalism.

I’m also a father, a psychology geek, an avid snowboarder (Vail anyone?), and an ex-military.

This will be my 1st IA Summit and it’s been a long journey to get here. My talk will be about the lessons I learned during that journey and how to use the thinking tools of our trade to chart a path for our career and ourselves.