Samantha Starmer

After 12 years of customer focused work at companies like and Microsoft, Samantha Starmer now leads experience, design and information architecture teams at REI (Recreational Equipment Inc.). She is passionate about evangelizing and creating holistic customer experiences across channels, time and devices. Samantha regularly teaches at the University of Washington’s Information School, and enjoys being active in the UX and IA communities. You can find Samantha on Twitter at @samanthastarmer.