Mike Atherton has been busy figuring out how the BBC’s archive of factual programming can be used to build popular products. With a background in IA and product design, he fights the good fight to make a web of programmes and data more joined up. Prior to this he helped make the BBC’s search engine suck less.
A lover of evidence-based design and content strategy, Mike evangelises to management types on the need to think beyond business drivers and make stuff people actually care about. You may know him better from IAS09 as the guy who squeed over Disneyland.
Talks
Elsewhere
