Mark Plant

Mark stumbled across the Internet in 1993 and was intrigued by photos of this clicky web thing – but to be quite honest, tabbing around a screen of fluorescent, DOS-style text on a black background seemed pretty dull.

After a stint in the late 90s where he was building internal sites for an investment bank (idea to code), he made the break into advertising. There he settled into a sequence of roles at WCJ/Impiric/Wunderman as a developer/IA/functional designer.

He left advertising in 2009 and returned to investment banking to set up a User Experience practice within Lab49. There, he is responsible for a team of Interaction Designers, Creatives and IAs. Work is exciting and demanding – defining and designing trading application interfaces where '1' frequently means '1 million'.

Whilst he prefers to think of his role as an “Architect of Interaction and Information”, he has settled for “User Experience” as less confusing.