The “Best Careers 2009” issue of U.S. News and World Report gently mocked the user experience profession for its inability to agree on a name for itself. Indeed, many job titles seem like a mix-and-match game, mashing up words like “information” and “experience” and “architect” and “designer.”
And now “content strategy” comes around, looking for a seat at the UX table. Some say it fills a gap in our professional practices. Others argue it’s just a different name for things we already do. In this session, we’ll discuss why UX needs content—and how UX practitioners of every flavor can put content strategy to work on their projects.