I'm Not Just Making This Up: The Value of Thinking Time in Experience Design

Thinking time is critical. It enables IA practitioners to evolve insights into experiences. But you rarely see an activity on an experience design plan that just says ‘think about stuff’.

If we’re going straight to user journeys from client requirements, we’re not thinking things through. If we’re creating taxonomies without analysis, we’re not thinking things through.

We need to protect thinking time when we pitch, scope and deliver projects for our clients. But it’s an awfully hard sell. If, indeed, it’s even on the price list. In the session I’ll talk about and suggest:

  • ways in which we can better express the value of thinking time
  • methods for better use of thinking time
  • practical measures to help protect and maximise thinking time in user experience design projects