The User Experience of Disruption

Ford: “It’s unpleasantly like being drunk.”
Arthur: “What’s so unpleasant about being drunk?”
Ford: “Ask a glass of water.”
- The Hitchhiker’s Guide to the Galaxy by Douglas Adams

Internet downloads disrupt the CD industry; DVRs disrupt the broadcast television advertising industry; online classifieds disrupt the print newspaper industry. We’re user experience professionals, we GET disruption, right? We’re the folks who teach other people how to use disruptive technologies to their advantage. But how well do we handle disruption when it happens to us? In this highly interactive, downright raucous session, the audience will gain a perspective they could get no other way. Happy Cog’s Russ Unger and Sapient’s Dan Willis will run what will likely be the most unique session of this year’s Summit. (And just a friendly warning: If you show up late, you’re likely to miss it all.)