Rethinking User Research for the Social Web

While the Web has evolved from flat documents to being fluidly ambient, we’re using the same user research and usability testing methods and techniques we were using in 1994.

How do you measure whether a SxD is doing what you want it to do? We know that conducting usability tests can tell us where people get frustrated. What will testing reveal about frustrations with interactions people have with other people online?

How do you scale a design for information architecture and navigation that users are generating in real time?

When interaction is protean, how do you derive a task scenario? What are the success criteria?

When you have large-scale social, user hacks turn into functionality and social norms. Etiquette evolves organically. What’s that test look like?

In this highly interactive session, Dana will boil these questions down to 5 major issues UXers working in the social Web are grappling with, challenge you to creative solutions, and share experiences from SxD pioneering researchers.

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