Your Brain On Graphics: Research-inspired Visual Design

What’s it like to design for today’s audiences? How can you communicate a message most effectively? When you understand how people perceive and process visual information, you’ll be more likely to create effective and usable designs. We’re not talking about graphic design basics, but about working with human cognitive architecture, by leveraging its strengths and accommodating its weaknesses.

In this session, we’ll examine and discuss a variety of principles that are based on imagery and visual learning research. These are principles that can help you design for the human mind. Topics include:

  • How our brain is hard-wired for graphics
  • Ways to manage cognitive load
  • Design is not decoration
  • Take advantage of pre-attentive processing
  • Make visuals cognitively efficient
  • Speak to the emotions
  • Concretize the abstract