Observation Techniques for Developing an Experience Strategy: Evaluating the IA Summit

Pre-Conference Workshop

Pre-conference workshops are an additional cost. You can register for this workshop and other workshops when you register for the conference. Register online.

About the Workshop

This workshop is about sharing techniques for observing user experiences and synthesizing those field observations into a strategy for improvement. The workshop will involve a hands-on observation project: observing the 2011 IA Summit conference experience. Workshop participants will perform field observations, website assessments, share findings, and work together to create topline statements and actionable recommendations for the 2012 IA Summit conference planners.

This is a general workshop open to professionals of all levels of experience. Beginners in field observations are invited to participate in a real project that will teach techniques, allow you to practice them, and have a real deliverable as the outcome. Experts in field observations are invited to participate as the workshop will be a fun way to practice known techniques and share knowledge and experiences with other practitioners. Also, anyone interested in contributing to the profession by means of providing structured and productive feedback about the conference is encouraged to participate.

The workshop will consist of 5 basic activities:

  1. Guided pre-workshop preparation
  2. Presentation of techniques and sharing of field wisdom
  3. Field observation activity
  4. Ideation/synthesis group activity
  5. Group discussion of findings and creation of action items