In my own examinations, I’ve found interfaces are made mainly of words and words mean writing and writing has a fine history that has, perhaps, been overlooked in the construction of these interfaces. Join a jaunty journey where we ask the question – is this how I want to be talked to? We’ll be examining the little big details of writing for interfaces: buttons, field labels, instructions, warnings, directions & wayfinding. This is not so much about “Content” as it is about microcopy. Additionally this presentation isn’t especially concerned with SEO, though it will be mentioned. This presentation contains at least one activity.