You’ve heard about content strategy. But what is it really? Why is it important? What can it do for your projects or your organization? And how can you do it with a small budget?
Join a content strategist who has incorporated content strategy into projects without blowing the budget or timeline to:
- Get ideas on how to sell content strategy to your boss or clients
- Learn how to integrate content strategy into your process without throwing off the schedule
- Learn how to develop a content strategy document and a content worksheet that maps out the entire site and tracks progress
- See how to involve developers early in a project to increase ownership across all functions
Because in the end, good content is what brings customers in and keeps them loyal.