Interview: Donna Spencer on Information Architecture: Theory & Practice

We recently spoke with Donna Spencer to bring you more information about her upcoming pre-conference workshop at the IA Summit, Information Architecture: Theory & Practice.

Q: Why should someone sign up for your session?

If they are struggling with a hard or messy site redesign, or may need to do one in the near future, the workshop will help them to gain confidence in their IA decisions, and learn new skills that will help.

Q: Why is it important that participants attend your session now?

Because I only teach this in the US once a year and next year may be too late for their project.

Q: How will your session help attendees immediately on their return to work?

The workshop is hugely practical. People *will* be able to walk out with either ideas for activities they can do to progress their projects, or confidence to make good IA decisions.

Q: What are the top three things attendees will learn in your session?

  • How to choose the right organisation scheme for their content
  • How to do user research that focuses on IA questions
  • Pros and cons of various navigation schemes

Q: Can you give us a glimpse of any surprises you've got planned for attendees?

Of course not :)

Q: What are you willing to do/offer if you sell out your workshop seats?

I'm not sure if this is a serious or a funny question. Seriously, I could do some Q&A somewhere during the conference for anyone who can't make it (if there's a flex track thing) and I'm always available for people to come and talk to me.

Less seriously...I'll challenge anyone to a timed handstand competition (against the wall - I'm not that good)


You've heard it here, folks! Don't miss this great opportunity to learn what you need to know about theory and practice of information architecture. Get more details about this pre-conference workshop.